There are small changes that you can start making to your site to rank higher in search engines. Here are some ways you can get started today!
Content
Up your content marketing game! If you’re not already, start writing blogs to display on your site and link in related pages/content.
You should also post new content frequently, this keeps your site fresh (which search engines favour)
Meta Data
Make sure that each of your web pages has a page title and meta description. It’s a great opportunity to squeeze in some keywords while also enticing the user to your site.
Your page title and meta description are what appears on the search results.
Alt Data
Remember, search engine bots cannot view the design of your site! This means that if you have any images or videos on your site, the bots don’t know what they are or what they’re about.
Make sure to give all images and videos what is known as ‘alt data’ to give a brief description of what the media is. You can also include keywords here!
Header Tags
Your text content should be organised in most to least priority through the use of header tags. The headline is typically H1, then your subheadings are H2 and then of course you have your paragraph content. Make sure you have set up this content as header 1 and header 2!
Links
There are a couple of things to do with links that will improve your SEO drastically! First of all, make sure that you don’t have any broken links on your site or you will be penalised by search engines.
Another way links help your rankings is by creating what is known as backlinks. This is when other sites and blogs link back to you. Google and other search engines view this as reliable and can help you build trust.
Site Speed
If your site loads very slowly then you will be penalised. Make sure any videos or images aren’t too large that will take a long time to load. A useful tool is optimizilla, this allows you to compress your images while maintaining the quality!
There are so many more ways that you can improve your Search Engine Optimisation, but above are the 6 ways that you can start making an impact. If you ever need a helping hand with anything to do with your SEO, have a look at our packages! There are three different packages to suit your yoga businesses needs!
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