From growing your sales, to boosting your rankings on search engines. Customer testimonials impact every aspect of your yoga business, especially as most of your customer base is likely to be local!
In this blog we'll discuss 5 ways that gathering reviews is worth your time and effort. Not to mention, that once you get the ball rolling the reviews will start trickling in on their own!
1. Guide Customer Decision Making
68% of people said that reviews influenced their decision to purchase something! Reviews could be what converts a user to a valued customer.
2. Increase Your Rankings
Search engines (such as Google) highly favour reviews. The more reviews you have, the higher up in rankings you will appear!
3. Boost Brand Trust
The more positive reviews you have, the more chance people will trust your brand. Put yourself in their shoes, would you purchase anything from a. brand you don't trust?
78% of customers said that they trust reviews.
4. Understand Your Customers Needs
Whether a review is positive or negative, you can still gain valuable information from them. Their review will let you know what it is that they value and will allow you to make improvements/shift your focus to what it is your customers want,
5. Free Marketing!
Above all, reviews are free marketing! All you need to do is request a review from your students. Word of mouth is the best way to gain new customers and develop amazing relationships with them.
There you have it! Reviews can help potential customers make informed purchases, and also help you understand what they need. If you do 1 thing to work on your business today, request reviews from your past students!