Today, people are enthusiastic about finding a variety of quality online content from their favorite businesses. Offering online courses from your studio is one way to meet this growing demand and earn some extra revenue at the same time!
By offering online courses, you will be able to position yourself as an expert in your local area, foster a community of like-minded individuals around your business, and expand your reach—all from the comfort of your own home or studio.
Here are all the tips and tricks you need for creating a course and boosting your online presence.
Make your course topic something you're passionate about. It will show in your final product if you are not truly invested in your topic. This means your learners will not enjoy the course material and choose not to take another course you offer.
For yoga studios, you might create courses related to beginner, intermediate and advanced techniques; how to properly control your breathing, or how to pick up meditation for beginners. This will save you time to focus on other aspects of your business because instead of hosting in-person classes every week, your customers can take the courses at their own pace, and not be limited to a registration cap.
It takes a great deal of time and effort to develop an online course, so you want to be sure that it will work before investing in it.
To create a page for an upcoming online course, you can use a landing page or simple site. It's not necessary to create the course yet. You already know the topic to be covered. In addition to a brief explanation of what students will learn, a course description should use visuals to further emphasize the concepts.
Share your website on social media and include a Call-To-Action (CTA) to drive traffic. If you see a lot of people on your waiting list, you are probably going in the right direction.
When it comes to revamping your marketing strategy, Yoga Marketing has the know-how and experience to jump-start your online presence! Contact us today to learn more.