Today, people are enthusiastic about finding a variety of quality online content from their favorite businesses. Offering online courses from your studio is one way to meet this growing demand and earn some extra revenue at the same time!
By offering online courses, you will be able to position yourself as an expert in your local area, foster a community of like-minded individuals around your business, and expand your reach—all from the comfort of your own home or studio.
Here are all the tips and tricks you need for creating a course and boosting your online presence.
Select the Perfect Topic
Make your course topic something you're passionate about. It will show in your final product if you are not truly invested in your topic. This means your learners will not enjoy the course material and choose not to take another course you offer.
For yoga studios, you might create courses related to beginner, intermediate and advanced techniques; how to properly control your breathing, or how to pick up meditation for beginners. This will save you time to focus on other aspects of your business because instead of hosting in-person classes every week, your customers can take the courses at their own pace, and not be limited to a registration cap.
Test Your Idea Out
It takes a great deal of time and effort to develop an online course, so you want to be sure that it will work before investing in it.
To create a page for an upcoming online course, you can use a landing page or simple site. It's not necessary to create the course yet. You already know the topic to be covered. In addition to a brief explanation of what students will learn, a course description should use visuals to further emphasize the concepts.
Share your website on social media and include a Call-To-Action (CTA) to drive traffic. If you see a lot of people on your waiting list, you are probably going in the right direction.
Steps to Building an Online Course
- Draft a course outline
Organising your thoughts and determining project scope is made much easier with an outline.
- Create the content
This is the fun part! You now have a plan in place, so get writing, start recording, and make it happen.
- Course edits
You may have noticed that your content needs to be condensed, rewritten, or reorganized. Although tedious, this step is essential, as it will improve the course flow and make it more enjoyable for your students.
- Publish your course online
Create a stunning page or website where you will host your online course.
- Sell your online course
Include it as a product in your online store.
- Ensure that your course is well-marketed
Develop an engaging marketing campaign to get your target audience buzzing, not only about your course but also about everything else your business offers!
- Build a community of learners
There's nothing like word of mouth or reviews to increase interest in your brand. Encourage your students to connect, share tips, and information to form a tight-knit community that's in love with your studio.
When it comes to revamping your marketing strategy, Yoga Marketing has the know-how and experience to jump-start your online presence! Contact us today to learn more.
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