Social media has become more than a communication tool, especially for businesses. If you haven’t started posting regular content yet, this is your sign to start now.
If you’re not sure that social media marketing is worth the time and energy, here are ten reasons to use social media to grow your wellness brand.
1. Brand Awareness
Over 4.2 billion people use social media. By posting on platforms such as Facebook, Instagram, and LinkedIn, new audiences are more likely to discover you! It’s the perfect place to humanise your brand too.
2. Drive Website Traffic
Boost your website views by including links on your social media posts. You can tease content on your timeline, leaving your audience wanting more; they can then click the link to learn more about your offer.
Social media is a great way to form professional relationships with other like-minded businesses. You can eventually form partnerships and create exclusive offers/content for each other’s audiences. It’s a great way to keep things fresh.
5. Know Your Audience
Access a magnitude of data that will tell you valuable information about who your audience is. Understand their demographics, interests and when they are active online (a great way to plan your scheduled content).
Ask them questions, find out what they struggle with, what yoga asana they love the most! Engage with your audience, learn from them and create action out of these interactions.
7. Manage Your Reputation
Keep an eye on what people are saying about your business. Thank those with kind words and rectify any issues students have experienced. Your students will talk about your brand online, and sometimes it won’t be directly to you, so you need to stay on the pulse.
People need personal and emotional connections to resonate with your business. Social media provides you with the platform to tell your audience what you have overcome and how you got to where you are today.
10. Share Your Offer
Whatever it is that you offer, you can share it with the world through social media.
There you have it, ten reasons why you should be using social media channels to promote your yoga business!
If you want to start posting on social media or perhaps make your existing social strategy more efficient, take a look at our social media starter tool. This tool will allow you to schedule content, manage your posts and analyse data.
Efficient Social Media
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