What To Post On Social Media When You're Stuck (For Yoga Businesses)

Aimee Williamson
Sep 21, 2021 11:51:14 AM

Have you realised you’ve not been posting on social media as often as you’d like? Now you’re trying to scramble to get a quick post together to send. But where do you start? What should you post? 

Here are some social media post ideas that you can post on your yoga business pages!

Ask your audience a question

You can use questions to figure out what your audience is looking for from you, allowing you to figure out how you can help them and know what content works for them. 

Instead of asking a question, you can also ask them to ‘fill in the blank’!

  • What asana do you struggle with the most?
  • Why do you practice yoga?
  • What style(s) of yoga are your favourite?
  • Yoga helps me ___ (fill in the blank)
  • My favourite yoga asana is ____ (fill in the blank)
  • Would you rather do restorative or dynamic yoga? 

You can also ask questions/fill in the blank to gain some engagement and create a connection with your audience -

  • What are you grateful for?
  • ____ inspires me (fill the blank)
  • How did you make someone smile today?
  • What was your favourite part of today?

It’s all about content! 

There are endless types of content that you can share on social media, all for different purposes. Some can be just for engagement, or you can use it to sell yourself!

  • Post articles on your blog (even if you have shared them before!)
  • Share testimonials that your students have given you 
  • Comment on the latest yoga industry news
  • Share the newest yoga research and your thoughts
  • Get a case study/success story from one of your students.

Inspire your audience

Lighten up the timeline of your audience and share some wisdom! You can use quotes:

  • “The quieter you become, the more you can hear”
  • “Yoga is an effortless dance with breath and gravity.”
  • “You cannot always control what goes on outside, but you can control what goes on inside.”

Or why not share your story about how you got to where you are today?

Position yourself as the expert

Showcase your knowledge and expertise on social media! This will allow your audience to trust you and come to you with any questions surrounding the practice.

  • How To… (i.e. if you want to reach full pigeon pose, do these stretches first)
  • Share your top tips
  • Recommend books and resources relevant to you 
  • Answer FAQ
  • Quick video session focusing on one asana
  • A brief 5-minute meditation

All of these recommendations should be enough to get you started! If you just can’t choose one to post today, why not schedule multiple in advance? Preparing your posts in advance will save you time in the future.

You can use our social media starter package to schedule your posts on all platforms. The tool will also let you know what works and allow you to analyse insights.

Social starter

Start Scheduling

Plan your social media posts in advance and use data to inform your future posts!

Learn More

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