An online store not only allows you to showcase your studio’s brand and cause, but it is also a revenue generator for your business too!
Let’s deep dive into how to get started with building an eCommerce store, and why you should take the time to add this sales-boosting feature to your website and social media.
Why Should You Have an Online Store
Online stores are extremely beneficial to your website. E-commerce sites are available 24/7/365 and offer shoppers a contactless way to make purchases at their convenience. Some products you can include in your online store could be:
- Branded merchandise such as t-shirts, yoga equipment, or water bottles
- Scented candles, incense, and other aromatherapy products
- Membership subscriptions (monthly, 3-month, 6-month, yearly)
- On-demand online courses
- Local artisanal goods, such as pottery, eco-friendly products, crystals, and jewelry
Finding The Perfect Platform for Your Product
From Instagram to Facebook, many customers prefer to buy through well-known platforms, so why not take advantage of these platforms to integrate them with your store and offerings?
Social Media: Simply Easy, and Accessible
Creating an online store is as simple as logging into your social networking account. Sites like Facebook and Instagram make it easy to set up a store and sell products fast. As long as they follow the rules of the platform of their choice, anyone can become a seller.
Social media stores are more accessible to your customers than physical stores. Mobile devices account for nearly 55% of the global market share, compared to 43% for desktop PCs. While desktop computers are more commonly used for work, mobile devices are preferred for leisure activities—such as browsing social media and shopping online.
As a result, it is safe to say that a social media store will help you to reach your target audience faster and easier than a traditional shop. As a result, social media shops provide a natural advantage when paired with the distinct advertising advantages of social media.
The Secret to Social Shop-Owning Success
A social media store must maintain a strong online presence. To make more sales, make sure that you list your products on as many platforms as possible and promote them at every chance you get.
Managing so many accounts may sound like a lot of work, but that is where Yoga Marketing can help. We offer a fully integrated suite of digital solutions to help you build an eCommerce store, manage your social media, and craft campaigns that deliver results.
Are you looking to make a splash for your yoga business through the power of social media and eCommerce—but not quite sure where to start? Contact Yoga Marketing today to speak with an expert and fast-track your online revenue goals.
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